What Opportunity-Driven Content Really Looks Like (w/ Examples)

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Most people think “content success” means views, likes, and followers.

But the smartest creators I know are playing a COMPLETELY different game…

They’re using content to create leverage.

They’re not doing it to build an audience, but to build access.

When you post with the right intention, your content truly becomes much more than just a brand-builder. 🧲 It becomes a literal magnet for:

✅ Clients
✅ Collaborators
✅ Career pivots
✅ Strategic intros
✅ High-trust referrals
✅ Even equity or advisory roles

Today, I’m breaking down 3 creators who turned content into opportunities - and how you can apply the same moves to achieve your goals.

The 10-Min. Video that Reached 13.8 Million People (Piper Phillips)

She didn’t overthink it. She just picked up her phone and posted.

Piper Phillips is a founder, creator, and former Director of Marketing. But what changed the game for her in her content? A video she recorded in 10-minutes and then posted to LinkedIn.

That one video hit 13.8 million views. ON LINKEDIN. Not TikTok. Not YouTube. LinkedIn.

It wasn’t just a fluke. Piper recognized a content wave early - and rode it.

Note: according to my sources, as of when I’m writing this post, the wave is still going right now if you want to ride it, too - but you didn’t hear it from me lol 👀

So while many still treat LinkedIn like a static resume or press-release graveyard where announcements often go to die, she’s using it as a living stage. Her message to founders, solopreneurs, and freelancers is clear: “I missed the early wave of TikTok and Reels. I’m not missing LinkedIn video.”

She’s now securing opportunities with Starbucks, LinkedIn, Teachable, and more.

Why it worked: She moved fast, stayed authentic, and embraced native tools where the right audience was waiting.

✅ How you can apply it:

• Don’t wait for polish - pull out your phone and record the insight while it’s fresh

• Share your POV in a simple, human way. Especially on platforms that reward it (like LinkedIn video right now)

• Prioritize consistency > perfection. You’re building momentum, not a movie trailer

• Experiment early. The creators who win are usually the ones who test fast, iterate loud, and stay visible

📣 In Piper’s words:

✨ The One-Tweet Trajectory (Akshay Ram)

He didn’t post to go viral. He posted with gratitude, and it changed his life.

Akshay Ram was a college student navigating a pandemic-era creative world when he posted a simple tweet. No strategy. No plan to “build a brand.” Just genuine appreciation for a feature inside Adobe Creative Cloud Libraries that helped streamline his team’s workflows.

That tweet?
→ Caught Adobe’s attention
→ Led to a DM, which led to a conversation
→ Became an internship
→ And ultimately turned into his full-time product manager role at Adobe

He now builds the very product he once tweeted about.

But it gets even better! Akshay not only landed the job, he built a story worth telling. That story turned into a keynote talk. His reflections, curiosity, and ability to document what was working in real-time have become a career-long differentiator.

Why it worked: He shared a real moment of insight and followed the momentum it created.

✅ How you can apply it:

• Share your excitement. Enthusiasm is underrated. It builds connection fast.

• Document your process with tools, tech, workflows especially when they solve real problems for you and others. Read again: if creating is tough for you, document don’t create. Take the pressure off yourself. 💛

• Don’t wait for the perfect post. Publish the authentic one, even if it’s simple. Someone important might be watching (and they usually are).

💬 As Akshay puts it here:

Crazy sidenote: Akshay was one of my first clients for my career coaching business and went on to secure 30+ (!!!!) job offers in his final year of college. I’m just continuously inspired by him.

The Founder Effect (via Madeline Miles)

When execs post, companies profit.

When I worked at LinkedIn, this was the #1 goal of every Fortune 500 company I spoke with who were serious about building their brand on the platform.

Madeline Miles, a content strategist at Storyarb, recently shared powerful data on what happens when executives post consistently on LinkedIn.

According to industry benchmarks, personal profiles drive 3x more impressions and 5x more engagement than company pages.

It just makes sense. People want to interact with people, not brands.

But does it move the needle on revenue?

Spoiler alert, the answer is YES. And, she brought receipts:

• 📈 Letterdrop’s CEO grew by 6,000+ ideal followers and now drives 65% of inbound pipeline through his LinkedIn posts

• 🚀 Gong’s founder-led strategy helped them grow to over 200K company followers, becoming a brand people now follow as much as they buy from

• 🧠 92% of stakeholders say they’re more likely to trust companies whose execs post online (via Fortune)

Why it worked: They’re leading with their voice - in the process building trust at scale.

✅ How you can apply It:

• If you’re a founder, exec, or team leader - post as a person, not a logo

• Share market observations, behind-the-scenes decisions, or what you’re learning in real time

• If you're a marketer, enable your C-suite: draft content for them, coach them on style (feel free to reference my past newsletter editions below on content creation for inspo), and show them the ROI

• Don’t just build a company page. Build your team’s presence across profiles.

📣 Madeline says it best:

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🧠 Now it’s your move!

Take 5 minutes today and ask yourself: What’s one idea, one insight, or one perspective you’ve been sitting on?

Write it. Post it. That’s how doors open, y’all.

You got this,

Helping creators go from content → connection → career leverage

P.S. Seriously, share your next post with me in the comments here or DM me on LinkedIn! 😄 

Note: Some links in this newsletter are affiliate links - if you use them, I may earn a commission (no extra cost to you). I only share tools I actually use and love.