The Difference Between Your Company Page and Personal Page

We just hit 20,000 followers!

That’s what Arena’s company page hit recently, and I’m super proud of it! But here’s the thing I want every creator who’s also a founder or social media manager reading this to take away…

Your company page should not be your only voice on LinkedIn.

And it definitely shouldn’t say the same exact thing as your personal page.

What most people get wrong

One of the most common mistakes I see, especially from early-stage founders and lean marketing teams, is treating the company page like it’s the main attraction.

But to be super fr with you…

People follow companies for updates.

They follow people for insight, story, and leadership.

Your company page should communicate what’s happening.

Your personal page should explain why it matters and how you played a role in making it happen.

A real example from Arena

Let’s take our recent milestone as a case study:

📣 Company Page Post

✅ Clean, celebratory, and focused on the brand.

🧠 My Personal Page Post

From there, I talked about the real problem we’re solving, how we got here, and who helped us get there. That’s what drives real conversation.

Another example from our Careers in Esports & Gaming event:

👥 Company Page Post:

📖 My Post:

See the difference?

Here’s a lesson I learned the hard way 😔

When I worked at LinkedIn, I saw creators and execs who poured EVERYTHING into their company page… but their personal profiles were ghost towns. 👻

And the ones who made the biggest impact?

They used both pages together. NOTE: not interchangeably, but strategically.

Try this framework next time you post:

Next time your company page shares a milestone, event, or launch:

1. Company Page:

   Keep it brand-forward. Clear, broad, and simple.

2. Personal Page:

   • Tell the story of how it came to life

   • Share why it matters to you personally

   • Thank (and tag) the people who helped

   • Reflect on what you learned or what’s next

That’s how you build trust and start conversations that lead to actual business outcomes.

Here’s the LinkedIn posting framework I taught Top Voices.

How we do it at Arena (and why it works)

At Arena, both our company page and my co-founders and my personal page have their own content strategies, and they serve different (but complementary) purposes.

We’re NOT just copying/pasting the same message in both places.

Here’s what that looks like in action ⤵️

💼 The company page

Our content is focused on helping our followers as much as possible. That includes:

• New jobs, events, and milestones

• Tactical career advice

• Industry trends and insights

We post 5x per week, and we treat the company page like its own publication with dedicated content pillars.

We recently moved our entire content calendar into Notion and we’re NEVER going back. 🥰 Planning, editing, reviewing, and scheduling posts is a billion times easier.

👋 My personal page

This is where I go deeper. I share:

• Personal stories and founder lessons

• Behind-the-scenes of building Arena

• Opinions, frameworks, and industry hot takes

• Speaking gigs, press, and community moments

I post about 3x per week (and ramping up to more soon).

Need help crafting your content strategy?

• Here’s your new content system as a multi-hyphenate creator

• Avoid these mistakes if you’re a creator who also has a job or business

What performs best? Honestly… people.

On Arena’s company page, the posts that perform best are clear and helpful. The more value we offer (especially on career topics in sports, media & entertainment), the better the reach.

But when I share the exact same info on my personal page with my own insight, angle, or with photos, it usually performs better.

That’s because people trust people.

Not brands. Not logos. Not “updates.”

People.

It’s also why the conversations on personal posts are deeper. People reply to have conversations knowing there’s a person receiving them (not just a company page with no face behind it, even though all company pages have someone steering the ship).

How I cross-promote (without reposting)

Yes, I absolutely cross-promote between the two pages, but not through regular reposts like 99% of people.

Instead, I’ll create a separate original post where I:

• Repackage the idea into a more personal or narrative format

• Add context that didn’t fit on the brand page

• Shout out the team or collaborators involved

I do this 1-2x per week, and it keeps both channels active without feeling repetitive.

Struggle with consistently creating content? This is the only productivity hack you’ll ever need to use again.

Brand vs. Voice (And Why BOTH Matter)

The tone of your company page and personal page shouldn’t be the same, because the audience, goals, and function aren’t the same.

Here’s how we think about it:

☺️ Personal Page (mine)

This is where I write the way I actually talk. My voice is casual, honest, and really just me yapping. I’m speaking to founders, creators, job seekers, and industry professionals, but always through my lens and experience.

🏢 Company Page (Arena)

This page takes on more of a mentor tone. It’s still warm and helpful, but it’s clearer, more direct, and a little more buttoned-up. That’s intentional. These updates need to serve multiple types of professionals at scale, so the voice is more instructional and editorial.

Building Trust on Both

Here’s where the difference really matters.

🤝 Trust on your personal page

Your experience, perspective, and relationships is what builds credibility - and when your network engages, it multiplies that trust. It's a beautiful full-circle loop of authority with your voice, your story, and your community backing it.

🏛️ Trust on your company page

This is built more through brand identity. Consistency, clarity, and helpfulness, over and over again. People come to recognize the value of your page and what it delivers, not necessarily who’s behind it. But that trust compounds over time, especially when:

• You consistently show up in your niche

• The right people follow, like, and comment

• Your company account engages with other brands + leaders

And when we announce something really big? We post from both with original posts, written for each audience - no reposts.

The #1 Mistake I See People Make with Company Pages

They focus on growing their company page first.

If you're a lean team or early-stage founder, you need to reverse that thinking. Your personal page should be doing most of the heavy lifting at first, NOT your company page.

Why?

Because like mentioned above, people follow people. When you’ve taken the time to build an engaged audience around your name, you can introduce your company naturally over time with trust already baked in. It makes every milestone, launch, or update wayyy easier to amplify.

If you’re trying to grow from scratch, start with this:

📌 Focus on your personal voice and POV

📌 Build your network (and actually talk to them!)

📌 Share insights, behind-the-scenes, and your why

📌 Then… tag the company. Link back. Bring people in brick by brick.

Again, don’t expect the company page to do all the work for you.

Founders, marketers, social leads… y’all need to be visible. The page doesn’t replace the person.

Your turn

What’s one recent company update you could’ve turned into a personal post? Or what’s coming up that you want to prep for?

DM me and tell me, or if you want to talk through how to use content more strategically for your personal or business brand, book a content coaching call with me here.

You’ve got this,

P.S. If this helped shift your thinking, forward it to a founder or social media lead you know is juggling both pages right now. They’ll thank you later. 😉