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How to Talk About Your Work Without Sounding Like You're Bragging
If you’ve ever deleted a post because it “felt too self-promotional,” this one’s for you.
Adriene Bueno
July 26, 2025
Ever write a post about something you accomplished… and then stop yourself because it felt like bragging?
Same.
This edition is for anyone who’s ever:
Held back from sharing a win
Downplayed their role in a big project
Or edited out anything that felt “too much”
I’ve definitely caught myself doing this too. And even though I teach content strategy and brand storytelling… I still get in my head about sounding self-centered.
But the truth I consistently remind myself (and now, you), talking about your work is NOT bragging. It’s building trust.
When this is done well, it helps people understand:
What you actually do
How you think and operate
What you care about
And what it might look like to work with or learn from you
So let’s fix that internal script…
3 ways to talk about your work (without feeling cringe)
1. Tell the story behind the scene
Don’t just drop the finished product. Share how it came to life.
Bad:
“Excited to share our latest commercial!”
Better:
“This project started with a wild idea on a red-eye flight. 3 weeks, 2 city shoots, and a dozen voice memos later… we brought it to life.”
Pull people into the process. It makes your work more relatable, not less.
2. Shift the spotlight
You can talk about what you did and lift up others at the same time.
Try:
“I got to lead our biggest event yet last month, but it wouldn’t have happened without [tag collaborators]. Here’s what we learned along the way…”
Or:
“This was a milestone for me, but what made it meaningful was hearing from attendees who…”
Center the outcome, the team, or the lesson. Not just the title or headline.
3. Make it useful for others
Turn your experience into a takeaway. What did you learn that they can apply?
Try:
“After 6 months leading this campaign, here’s the thing I’d do differently if I started today…”
Or:
“This post hit 3x the usual views. Here’s why I think it worked and how I’d apply the same framework again.”
Offer the insight, not just the headline. That’s what makes people come back.
Your turn 🏆
Try writing one post about a recent win, project, or milestone you haven’t shared yet.
Use this prompt:
“A few months ago, I was struggling with [problem]. This week, we launched [solution]. Here’s what changed…”
If you post it, tag me, I’d love to read it. :)
You’ve got this,
Adriene Bueno
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