Creating Content That Open Doors (Not Just Get Likes)

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Hey friend, can we talk about something that's been bugging me?

I see SO many talented creators (maybe you?) stuck on the content hamster wheel. Post daily, chase engagement, optimize for the algorithm... rinse and repeat.

Throw in the fact that so much content nowadays is a lot of AI garbage because people just copy/paste the first output they’re getting without adding their own ✨spice✨ to it…. well, it’s an exhausting time trying to beat the algo as an actual human to just be forreal with you.

But here's what I learned after growing to 70K+ followers across LinkedIn/TikTok while working a 9-5 to now building Arena, doing speaking gigs, and everything else:

We have to stop looking at content as just a growth tool (bc it’s sooo much more than that). It’s literally a gateway to opportunities you didn't even know existed!

I'm talking about:

• Brand partnerships that slide into your DMs 🛝

• Speaking invitations that get you in front of your ICP 🎤

• Job interview requests from top companies 💼

• Collaborations that actually move the needle 🤝

I PROMISE this isn't just theory.

Recently, I’ve been receiving inbound opportunities on all of the above in the past 30 days alone (despite my overall content engagement being 🗑️ and super low rn - for whatever reason).

Why? And how? Because I stopped creating content for the feed and started creating for my future.

The Mindset Shift

Instead of asking "How can I make this go viral/drive engagement?" start asking:

"Would I be proud to send this to a potential (partner, employer, brand, etc)?"

Future You - yes, the version of you landing dream opportunities without pitching -they're creating content that:

 ✅ Shows their unique perspective (not just their process)
 ✅ Demonstrates how they think, not just what they've done
 ✅ Speaks to decision-makers, not just followers
 ✅ Builds a portfolio they'd forward to their future boss/partner/brand

The best part about this is that you don’t even need to be posting more.

You just need to be posting with 💫 intention. 💫

The Beautiful Reality Check

Your next opportunity is probably already following you. 👀

They're watching how you think, how you solve problems, how you show up.

Are you giving them something worth remembering?

Quick challenge: Look at your last 5 posts. Would you be comfortable sending them to:

• A potential client?

• A dream employer?

• A brand partner?

If not, it's time to shift your strategy.

What's Next?

Unlock the Social Media Tactics That Work Right Now

Is your social strategy ready for what's next in 2025?

HubSpot Media's latest Social Playbook reveals what's actually working for over 1,000 global marketing leaders across TikTok, Instagram, LinkedIn, Pinterest, Facebook, and YouTube.

Inside this comprehensive report, you’ll discover:

• Which platforms are delivering the highest ROI in 2025

• Content formats driving the most engagement across industries

• How AI is transforming social content creation and analytics

• Tactical recommendations you can implement immediately

Unlock the playbook—free when you subscribe to the Masters in Marketing newsletter.

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I dive more into content strategy here:

• Stop Overthinking Content: A System for Multi-Hyphenate Creators

• The Content Diet: Why Your Audience Isn't Engaging - And How to Fix It

• The LinkedIn Post Framework I Taught to Top Voices (That Actually Works)

Want 1:1 personalized guidance from me on your content strategy / personal branding?

Book a 1:1 15-60 min. coaching call with me here.

Your voice is already valuable. 💛 Now let's aim it at the right opportunities.

You got this,

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